We need to dig deeper, through a series of blog posts, into the world of inbound sales, but we don't want to give the impression that inbound marketing is one division and sales is a separate one.
Before diving into the world of Smarketing, if you want to learn more about the inbound marketing methodology, we invite you to take a look at our posts Different Marketing That Works and What Should You Know So Your Website Generates More Profit for Your Business?.
Now, let's get to the concept of Smarketing (sales + marketing).
It's about integrating the sales and marketing teams into the lead generation strategy so that both coexist and fight for the same goal. If you're willing to transform the way you sell, go ahead, you're on the right track.
Origin of Smarketing
The conflict between the sales and marketing departments that recurs when managing a company's potential customers is well known. Both departments need to coexist fully, since converting a lead from first contact to customer close is a process managed between both departments.
If both teams aren't fully aligned, we risk a significant loss of effectiveness, creating misunderstandings and process failures.
This is where the role of Smarketing comes into play: minimizing conflicts and increasing the quality of sales closes. Interesting, right?
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