Interactive content is one of the best content marketing weapons, helping us capture users' attention faster and getting them to take the action we want.
Interactive content is a unique and impactful experience. Although it's nothing new, new technologies make it possible to keep innovating to create more attractive visual elements.
What Types of Interactive Content Are There?
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Infographics
Educational material with interaction can provide a valuable experience and information for the reader.
Example: Evolution of the Web
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Ebooks
One characteristic of an interactive eBook is that its information changes depending on how a person interacts with it. For example, the user can answer questions along the way, and based on that, it shows the information they need.
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Videos
Video is one of the most consumed formats today. One way to make it interactive is to add options that get the user involved: changes in point of view, etc.
Example: #TúDecides Campaign
The benefit of creating interactive videos is that they hold users' attention even more and keep them on the site longer.
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Quizzes
Interactive quizzes have been a wonderful fit for the education sector. They're a way to assess students more dynamically, encouraging everyone to participate.
Kahoot is a tool that helps us do this.
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Social Media Content
One of the most important today. You've probably seen that several companies have started creating their own Instagram Story filters; this is a way to generate more interaction with customers and gain brand promoters.
One example is the virtual glasses try-on that the store Ben & Frank launched so users could try on frames through Instagram and Facebook without having to go to the physical store.
Benefits of Interactive Content
- Generates more engagement.
- Increases website traffic.
- Generates more leads.
As you may have noticed, interactive content is gaining a lot of importance and value for internet users, which is why it's time to apply it and refresh your company's content.
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