Social media is one of the most important elements of a good Inbound Marketing strategy.
It's especially important in the 1st stage of the buyer's journey, where our goal is to attract visitors to our website by creating valuable content. Social media is a fantastic channel for distributing our content in a targeted and cost-effective way.
However, each network is different and has different types of users. That's why, to get the best results and avoid wasting our time on things that aren't relevant, it's important to carefully consider what we expect to get from each social network.
These questions will help you define your goals for each social network and discover which ones you really need.
What is my goal in using this social network?
It's very important to be able to answer this question when you're thinking about starting to use a new social network. Your goals might include, for example: attracting new audiences (Who?) to my website, reaching younger audiences, reaching people in my industry, creating conversation and interactions, etc.
What matters is that you've considered the network's characteristics as well as the types of content that perform best on it, and that they're aligned with your goals.
What's the difference between this network and the ones I already use that will help me achieve my goal?
This question helps you define what to do on each social network: What type of content should I use and why? What can I achieve that I haven't been able to get from the other networks I use?
Great! If you can answer these two questions easily, using the network is likely justified and will contribute to your marketing strategy.
With these tips, you're ready to polish your social media strategy to perfection! Do you have questions or want to add something to this post? We look forward to your comments! If you want to learn more about Inbound Marketing, don't forget to subscribe to our blog and YouTube channel!
