Consumers around the world demand emotional experiences with companies as part of building their own identity through their consumption habits.
Get inspired to tell the story of your product or company with these storytelling examples that managed to create big and small phenomena around their brands.
Spotify #thatsongwhen
Few things evoke emotions like music, and that's what the Say it With Music campaign by Spotify, the streaming service, communicates. The campaign invites users to share the songs that remind them of something important, connecting music and the brand with life's important events.
Spotify "That Song When" Campaign Director's Cut from Mark Evans on Vimeo.
Pura Vida Bracelets - supporting Costa Rica's artisans
The story of Pura Vida handmade bracelets began a few years ago in Costa Rica, when some local artisans met American students, with the idea of providing work for the artisans. The company has grown since then with its charity collection, which supports 7 causes with its profits.
The brand's success is about its human image and the connection between the product and the impact it has on the lives of its makers.
Dove - Real Beauty Sketches
The Real Beauty Sketches campaign by Dove, the personal care brand, is about revealing the way we judge and criticize ourselves, by producing and presenting sketches based on our descriptions of ourselves and on how others describe us.
Beyond this campaign, the brand has spent years featuring real-life people of all ages and all sizes in its commercials, building a story of real-life beauty.
We hope these examples help you define your brand identity and communicate it to your audiences. Do you have questions or want to add something to this post? We look forward to your comments! If you want to learn more about Inbound Marketing, don't forget to subscribe to our blog and YouTube channel!
