The world has been evolving, and the way we do business has to evolve too. That's why HubSpot has decided to embrace AI and adapt it into a content assistant and ChatSpot, which were created to fully streamline your work and help your company.
What Are ChatSpot and HubSpot's Content Assistant?
These new content assistants use OpenAI's GPT model, yes, the same AI that has helped many of us write all kinds of texts, formulas, and anything else we ask of it. In this case, they're ready to help anyone on the team create content in a matter of seconds.
If you have HubSpot, you won't have to worry about how to use these tools, since they're already integrated into the platform, which lets you use them however you want, for example in blogs, marketing emails, landing pages, etc.
You may be interested in: HubSpot, the All-in-One Platform That Will Help Your Company Succeed
What Does HubSpot's Content Assistant Do?
Like any AI, it can help you with thousands of tasks, but some of the most common examples, and the ones we've experimented with, are:
- Blog article ideas
- Creating a blog draft
- Generating paragraphs
- Writing sales emails
- Drafting marketing emails
While it can help us with these kinds of tasks, it's also important that you know how to give it instructions and guide it, because this Artificial Intelligence will only do part of the work; that doesn't mean we don't have to guide it and review it in detail.
What Does ChatSpot Do?
Unlike the Content Assistant, ChatSpot is a bot you can chat with and add to your marketing, sales, and customer service areas. Think of it as having your own assistant, since ChatSpot can do things for you such as generating reports and creating new segments, among other things.
Some of the tasks we've tested ChatSpot with are:
- Customer follow-up
- Contact updates
- Lead management
- Reports
- Prospecting
What Else Can You Do With HubSpot's AI?
You can increase your productivity and reduce work time, since they can also help you with:
- Data cleanup
- Email data capture
- Call recording and transcription
- Adaptive testing
- SEO suggestions
You may be interested in: Why Do We Work With HubSpot?
In short, we can tell you that HubSpot is now truly up to date with the latest technology, we can have everything in one place, and content creation will become easier thanks to AI.
Don't hesitate to try HubSpot's AI, and if you have any questions, we'll be happy to help you. Book a consultation! Digitalize your world with Digitalegia.
