Instagram has become the quintessential social network for user-product interaction, providing a real channel of communication and interrelation where, if you're a user, you can
share your opinion and be taken into account by companies, and if you're a company, you can make your customer a fundamental part of it.
Therefore, having a good strategy on this social network is vital for any eCommerce business, both for its sales and for building a relationship with your customers.
To achieve optimal growth and good results based on Instagram, having a pretty feed isn't enough. You need a planned strategy, and you need to make the most of everything it can offer you.
Here are the 10 Instagram tools you need to use for your eCommerce business:
1. An Irresistible Feed
Creating a feed is a task that requires consistency and dedication. We recommend keeping your images and colors consistent with your eCommerce brand identity, so your followers can perfectly associate your products with your brand.
2. Instagram Stories
Stories are all the rage! Trust me, they're a hyper-functional tool for an eCommerce business. Try to keep a daily rhythm where you share content, promotions, and products.
3. Swipe-up
The bad news is that to have swipe-up available, you need 10,000 followers. The good news is that if you follow our tips, you'll get there in no time. Swipe-up lets you send your followers from your stories to a link to your store or blog with just a swipe up. This makes navigation much easier and will generate more traffic to your eCommerce store.
4. Gifs
Take advantage of this boom by adding them to your stories to give them a different touch and make them more dynamic. Always remember to stay on trend.
5. Live and IGTV
IG Live is an excellent tool for showing something to your followers in real time. The more you do, the more followers and views you'll get. On the other hand, IGTV is a channel where you can share longer-form content, so focus on creating videos you can post on this platform.
6. Repost
This is an incredibly effective practice for building loyalty between you and your customers. Take them into account and “repost” the good content that comes from their personal accounts.
7. Quizzes and Polls
You have to take your customers' and followers' opinions into account, and IG has the best way to find out what they think and what they want with the polls and open-ended questions you can now post. This will give you the ammunition to create more and more content that's truly focused on their interests.
8. Hashtags #
To find potential customers and followers or to boost your IG's positioning, using hashtags is essential. Use them in both your posts and your stories, and dare to create your own with something that perfectly identifies your eCommerce brand.
9. Shopping Buttons
Shopping buttons, or product tags, are the newest thing on IG, and you definitely have to optimize them for your eCommerce store. With this feature, when you click on the product, it displays the price and description and gives you the option to “see more,” which takes you to the purchase link.
10. Ads $
Just like on other social networks, IG gives you the option to sponsor your ads to reach more of your target audience. You can do this from your own account or from Facebook.
Tell us what you thought of these tools in the comments.
