[VIDEO] THE IMPORTANCE OF USING SOCIAL MEDIA IN YOUR INBOUND MARKETING STRATEGY

This time, we'll look at the importance of social media in your Inbound strategy. Social media is essential to helping grow your company.

OK. Maybe you're thinking: That sounds great, but for a long time, companies wondered about the value of social media for their business. They wondered... Why should I use social media for my company?

And the answer is easy. That's where your prospects are concentrated.

Did you know that 2 billion people worldwide are active social media users? That's almost 70% of the world's population with internet access! Every day, millions of active users follow brands and make purchases based on the information companies generate through social media.

So it's time to get up to speed with your social media and help your prospects make the right decisions. So why is social media important for Inbound marketing?

Because it's a unique tool that can be useful in every stage of the Inbound methodology. Social media can help you attract visitors, convert sales opportunities, close sales, and delight your customers.

Let's learn a little more about the attract stage of the Inbound methodology.

Social media lets you attract some of those millions of internet users to your website and increase your exposure. Once you've generated new visitors to your website, social media will let you convert them into sales opportunities by promoting your content.

In 2016, the State of Inbound report noted that more than 80% of marketers and 60% of sales professionals discovered qualified sales opportunities on social media sites.

That's a great achievement! Just think: your next sale could come from making the most of your social media channels.

But your job doesn't end when a sales opportunity becomes a customer. In post-sale service, social media can help you delight your customers.

Delighting through social media is like celebrating with a glass of your favorite champagne. You'll want to share those special moments with your customers so they keep promoting your business and your wonderful services and products.

But that's not all! According to Social Media Examiner, 66% of marketers saw an increase in sales opportunities on social media after spending just 6 hours a week on their social channels.

That's less time than you'll spend watching one season of most TV shows! Time flies.

Social media can also be used to create and maintain personal connections through personalized, real-time interactions. These interactions provide a personalized service that users can see on their social networks. So when you respond to a customer on social media, keep that in mind.

Now you know why social media is a useful tool for growing your company and why it's important to the Inbound methodology.

But let's keep discovering more! In the upcoming videos, you'll learn how to develop and execute a successful social media strategy. You'll even see good and not-so-good examples of how it's done so you can become a social media celebrity.

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