THE BEST GOOGLE TOOLS YOU SHOULD USE [PART 1]

The Google search engine offers plenty of useful tools for every marketing professional. Discover the ones that best help you attract more traffic to your website, analyze it, optimize your content, and predict upcoming marketing trends.

Google+

Google+ already has more than 300 million users (more than Twitter), and it's very useful for your SEO optimization, since sharing your content on Google+ helps you climb to the top spots in search results.

Google Search Console

Google Search Console helps you track your ranking in search results. It also lets you analyze searches in detail and get useful information about how your visitors find your website.

Google AdWords

Google AdWords is the tool that lets you advertise with the best keywords for your business. These ads appear on Google's search results page, above or next to the organic results. The price of this advertising is set based on the competition to rank for the keyword.

Using Google AdWords can get very expensive, especially in certain industries. However, it's a great tool for finding the keywords that attract the right visitors - the ones who ultimately become customers.

Google Keyword Planner

With Google Keyword Planner, you can compare the costs and monthly searches of different keywords, which helps you determine the best keywords for your business.

Although Keyword Planner is a tool for planning Google AdWords campaigns, it's very useful for optimizing your organic ranking as well as researching keywords. Use it, for example, when planning your blog topics and titles!

With these tips, you're ready to take advantage of these tools when planning your marketing activities! Don't miss part two of this post, where we introduce more useful Google tools.

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