The mobile experience is rewriting the rules and expectations of consumers today more than ever. We do marketing always focused on reaching the right consumer and sending the right message at the right time, but now there are two more “rights”... the right place on the right platform.
These are 4 things marketing leaders advise us to take into account for our strategy this year.
Changing the Game
Using technology, keep looking for ways to innovate to make the boring tasks of our day-to-day lives simpler and become useful to the consumer.
Turn the Consumer Into a Participant
We live in an era where access to information is just a click away. Brands can no longer keep bombarding us with their advertising messages; instead, they must understand how people interact with the product in order to understand how to connect with their consumers, who have gone from being consumers to being part of the brand.
Experiment, seriously... never stop doing it
Today more than ever, successful brands experiment with different digital tactics and strategies to get closer to consumers, to find out: What is the right media mix? What is the formula that works for the product? And if something doesn't work, it gets changed and something new is tried. It is not OK to keep doing the same thing just because it worked in the past.
The World Does Revolve Around Your Consumer
Don't ask yourself, what can my consumers do for me or my product? Instead, ask, what can I do for my consumers? That is the mantra of good marketing in 2018.
Source: thinkwithgoogle.com
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